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When One Strategy Serves Two Very Different Customers
Hyperlocal Marketing Segmentation for Restaurant-SMEs in Cape Town, South Africa. Walk into any popular Cape Town restaurant on a Saturday morning and you are likely to find two very different types of customers sitting side by side. One is a local, someone who lives nearby, has probably walked past a dozen times, and decided to come in because a friend recommended it. The other is a tourist, someone who landed in Cape Town earlier this week, opened Instagram, searched for br
Sash + Mischa Socially Unacceptable
May 225 min read
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